What does a Bic pen have to do with Marrakech and what do you use it for?
Well, the obvious answer is 'write'. The original Bic pen was a functional design that allowed a very cheap pen to be produced by mass production. It was not beautiful but it was useful – and a great improvement on quills, ink pots and nibs.
The Marrakchis (those living in Marrakesh) have managed to transform this mundane item into something of beauty. Already well-known for their beautiful tassels, tie-backs for drapes, the resourcefulness of designers combined with the skill of the tassel maker was then applied to the humble Bic .....
The result is a beautiful, original and inexpensive pen.
Buy a bunch as gifts for family and friends. They do not weigh much, do not cost much - a great gift solution for our guests. Come and stay with us in our boutique hotel , Riad Ariha, situate in the old city (medina) of Marrakech. We now have the pens for sale in the riad – no haggling!
When painter and writer Danny Moynihan, friend of avant-garde artist Damien Hirst, and author of Boogie Woogie, a novel that dished the dirt on the New York art world, decided to restore a riad in Marrakech's medina, he and his wife, actress, film-maker and former showgirl Katrine Boorman - daughter of film director John Boorman – trawled the markets and souks of Marrakesh for fabrics and furniture. For "almost everything else" they went to the Bab el Khemis flea market.
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